RedDrum Newsletter Update 09

18-11-2022…RedDrum NewsUpdate 09

Hi Calvin Here…..
All the best for 2022

I have made it a goal this year to add more value to clients by proving to them that Digital Marketing is more effective than relying on Google Ads and Facebook Ads.

Just having a large number of viewers looking at your special offer is not value for money unless they start showing interest and you are able to contact them and finalize the sale.

So here is where your Digital Marketing tools come in:

– Facebook, Facebook Marketplace, Gumtree, Whatsapp and YouTube.

These tools, if used correctly by an expert partner like RedDrum, will drive people to your website but the difference is: you will be able to engage with them (RedDrum will do this on your behalf) because they will follow you via Mailchimp and Social media and you will be able to target your different special offers to those different profiles you are able to research and reach.

RESPONSE RATIO is better when you can drive people to your website yourself (thru RedDrum)
This means that reaching thousands thru Google/Facebook ads is a waste if the ratio of people responding is small.

If, however, your Mailchimp and Social Media tools reach only hundreds compared to Google Ads but you have a higher response ratio then it is the way to go.

Problem is that most small companies think that having the free mailchimp and social media apps (tools) and posting content themselves will automatically drive up sales.

They soon realize this is not true so their efforts slows down or stops.

This is simply because they are NOT a digital marketing company and they are clueless when it comes to strategies around growing, engaging follower numbers and continuing a long-term relationship with new and fresh content every week that is relevant and creates feedback responses thru comments and enquiries.

Here RedDrum will help and walk this path with you for a fee that is far lower than employing a sales person or wasting large sums of money on Google Ads and Facebook Ads.

The focus should be on a strategy that WORKS and a sustainable process monitored and measured weekly/monthly by a Digital Marketing company like RedDrum.

Furthermore, whether you need a basic WordPress website or an updated one with a modern, creative look, then I can help you.

Whatsapp me and lets chat. 084 394 4325


View examples of WordPress websites I have created recently:

Need a website? Or want to update your “old” website with a creative WordPress template?

Should you want me to design a WordPress website for your business under R2 900 then contact me on whatsapp 084 394 4325


Calvin Dorman
084 632 6622

Calvin Training Venue:
37 Van Eyssen St
Glenlily, Parow,
Cape Town



View my business design offerings from my website:

Our Mission & Ethos
RedDrum is an e-Commerce & Digital design company.
We are different and like it that way. Being different allows us to do what few other companies are doing, namely to to push the envelope of design for the web and do what seems impossible to do unless you are a big company.

Speed of executionlow pricehigh design standards.

This is what we do all the time, innovating and questioning the best and fastest way to find the best options in design and functionality.
RedDrum prefers to have incredibly high standards and hire exceptional people who enjoy pushing themselves to perform at the highest levels every day.

We want to surround ourselves with people driven to do the right things and act with integrity even when no one is looking.

We work hard to get things done and are proud of our accomplishments.
We train our team to become leaders in their field with the ambition to buy an equity stake in the company in the future to ensure its continued success.

Our focus is the process.
We aim to improve it daily and never to become complacent.

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